Case Study

2.1 - CASE 1 – MCDONALD’S: GRILLING UP AN EMPIRE

Today McDonald’s have more than 32,000 local restaurants serving and more than 60 million customers in 117 countries each days. McDonald operation begin in 1940 when Dick and Mac opened McDonald’s Bar-B-Que restaurant in San Bernardino, California. In 1948, Dick and Mac close the operation for the renovation and reopened after three month later with the most popular item. In 1954, Ray Kroc, as multimode, was attraction and operation and learnt that the McDonald brother had desired to franchise their operation. Besides that, McDonald also into international market and continue to expend around the globe. For the management of McDonald, the main aspect to entire the business are ethical, truthful, and dependable. McDonald was conduct by their Board of Director that insure their act in the best interest. Apart from that, takes a proactive approach to enforcing their global food service. For the Global Perspective, McDonald has developed a strategy for operating their fast food enterprise. First, McDonald is not rely merely on its brand success in Unite State. Second, McDonald should attune their brand and also understand what the local cultures and develop a strategy that suitable with the local customer base. Based on the past experience, the future of McDonald is looking bright.

1. DESRIBE SOME OF THE MANAGEMENT CHALLLENGE McDONALD’S HAS LIKELY FACED IN ITS EXPANSION INTERNATIONALLY.

In order to become the ‘King of Fast Food’, McDonald has to face with many challenges. For example, they are luckily to survive in the changing political climate between the United States and the Soviet Union which then gave them the opportunity to open their restaurant in Moscow in 1990 after 14 years facing difficult negotiations. This lucky was helped by the persistent groups of managers they have. Another challenge that they faced was that when they expand their empire, they have to address the changes in the management of...