Marketing

Part A: (1)

Introduction:

Marketing and corresponding marking activities are one of the major factors for corporate and product success in accordance with accomplishing customers demands, taste and satisfaction.

Companies are differing on their perceptions for the necessity of implementing marketing practices within their organizations and support their products.

Throughout this assignment I will describe my company, and what business mission and market orientation implemented by ALJ in automotive market in Saudi Arabia to make the success story of Toyota since 1955 till today. Following, we will draw our expectations for this industry in Saudi Arabia and how ALJ planning to meet the future customers expectations and demands.

ALJ Success in Saudi Auto Market:

ALJ established in 1955 to be the solo distributor for Toyota Motor Corp. as it introduced the Toyota vehicles in Saudi Arabia followed by Lexus 1990 and finally Daihatsu 2004.

Overall company principle is to provide the best for customers in term of quality in product and after sales support. Practically live and implement Toyota philosophy “Customer First” and organization own philosophy “who we are without you”.

ALJ do their best to increase sales (Exhibit 2) in accordance with Toyota quest to be number one auto manufacturer.

With strong effort, now Toyota has 35% market share in Saudi Market (Exhibit 3)

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ALJ BUSINESS MISSION.

Using Ashridge mission model --page 13 ref .1

PURPOSE.

Excel at serving ALJ guest and community by empowering ALJ associates to provide a delightful guest experiences, drive sustainable growth and make a difference to everyday life .” second type” , page 13 ref 1

STRATEGY.

1- Differentiate ALJ by continuously improving guest delight.

2- develop Associates to deliver guest experience and lead...