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Category: Business and Industry

Date Submitted: 03/04/2013 07:58 AM

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Rivalry Determine the outback's position in comparison to its competitors. For this, measure competitiveness by the extent of industry concentration and market penetration. Then we compare our product, which is steak, prices, and quality to those of your competitors. This will tell us whether the market is low rivalry among firms or high rivalry. After that, we develop marketing and advertising strategies for our steaks. This will ensure that more people know about our house and help us gain a competitive advantage. 



For the barriers to entry, we must review governmental policies for entry to a specific market in any country. The government sometimes poses restrictions on the entry of new players into the market by grant of monopolies and by acting as regulator. Determine whether your company meets existing requirements.
Also, we must read about patents and licenses required to get into this line of business.

Additionally, we have to analyze our existing relationships with your suppliers of raw materials and labor for the bargaining power of suppliers. Also, analyze what would be the scenario in case they increase prices of their goods or refuse to supply to us.

we must also determine the costs associated with switching to newer suppliers.

For the bargaining power of buyers, first, we analyze our customers' sensitivity to price changes, and forecast the potential effects in case you adjust the price of our product.



Finally, for the threat of substitutes, we need to study our customers thoroughly and gauge their propensity to find substitutes for our core products and analyze the costs associated with switching products.

There are many restaurants in Riyadh, and most of them are very successful and profitable, for Outback Steakhouse to be more competitive in Riyadh, I would recommend to be strong at first; develop a marketing strategy to enter the market, choose a specific segment of customers to target, bring the best you can in your food to...