Gsl Concept Map

CPA Program—professional level

Global strategy

and leadership

Segment Concept Map

Semester 2 2010

Author: Delyth Samuel

Published by Deakin University on behalf of CPA Australia Ltd, ABN 64 008 392 452

© CPA Australia Ltd 2010

The contents are for general information only. They are not intended as professional advice, for that you should consult a

suitable qualified professional. CPA Australia Ltd expressly disclaims all liability for any loss or damage arising from

reliance upon any information in these papers.

SEGMENT CONCEPT MAP

CPA Global Strategy and Leadership – Segment concept map

The following diagram shows how the study materials in Global Strategy and Leadership fit

together in an overall concept map, with strategy and leadership concepts applying

throughout. Strategy is an iterative process and this is reflected by the double-headed arrows.

Module 1: An introduction to strategy and

leadership

Module 2: Understanding the external

environment







What’s needed to be

successful in the industry

Opportunities showing future

growth and profitability

How the organisation is placed

relative to competitors

Module 3: Understanding the internal

environment

 How the organisation is performing

against its strategy

 Gaps or mismatches with the

external environment, capabilities

and stakeholder requirements

 The organisations key capabilities

Module 1 and 6: Strategy and leadership

Module 4: Product and market

development

Market

penetration

Product

development

Market

development

Diversification

Module 5: Making strategic choices

External

consistency

Internal

consistency

Feasibility

Competitive

advantage

Module 6: Leading and implementing strategy

Implementing

strategy

Structures

and systems

Managing

resistance and

change

Managing

across

cultures

GLOBAL STRATEGY AND LEADERSHIP

1

Types and

roles of

leadership

SEGMENT CONCEPT MAP...