Tomtom Business Solution

THE GAURDIAN

MODERN UTILITy MANAGEMENT

TRUCK & TRACK

THE INDEPENDENT

WHAT CAR?

FLEET WORLD

TOMTOM BUSINESS SOLUTIONS - PR AND MEDIA RELATIONS

CW

CAMERON WELLS

C O M M U N I CAT I O N S

We carefully measure the return we get from our

PR spend and have been very impressed with Cameron

Wells’ ability to deliver on our demanding KPIs.

Our media coverage has improved substantially since

they came on board – both in terms of quantity and

quality of cuttings.

They are a committed and enthusiastic team and have

really got under the skin of our industry.

Irvin Gray, Marketing Manager, TomTom Business Solutions

TOMTOM BUSINESS SOLUTIONS - PR AND MEDIA RELATIONS

TomTom Business Solutions provides fleet

management (telematics) systems for business,

combing vehicle tracking, navigation and

communication solutions.

A series of videos of TomTom directors, supporting

selected news releases and providing objective business

advice, were hosted on youTube and published on a

number of high profile trade websites, including Fleet

News and Fleet World.

Objectives

Numerous hot topics and commentary ideas have been

sold in to editors as by-lined features, establishing the

company’s reputation as the industry’s voice of authority.

•

Raise awareness and promote understanding of the

benefits of TomTom Business Solution’s products

•

Facilitate company growth in market penetration,

turnover and profitability

Strategy

National media, regional newspapers, business magazines

and trade media were targeted. Meetings with editors of

target publications were arranged, fostering relationships

and developing client awareness. A press trip to TomTom’s

Amsterdam headquarters gave key business and fleet

journalists a deeper insight into the company.

Research and incentivised customer communication

campaigns were carried out to discover newsworthy uses

of the technology, generating business and sector-specific

vertical news...