File

WEEKLY COURSE CALENDAR MRK213BB Winter 2013

Tuesday | Thursday |

Week 1 January 8 | January 10 |

Course Introduction - Integrating Key Concepts of Marketing Strategies - Review including: Target Markets, segmentation, positioning, demographics etc. | Marketplace Live Introduction – sample game |

Week 2 January 15 | January 17 |

Integrating Key Concepts of Marketing Strategies review continued | Marketplace Live Team work Team assembly-simulation sign-up |

| Financial Analysis/Marketing Math Intro. |

Week 3 January 22 | January 24 |

Financial Analysis/Marketing Math | Simulation – plan development |

Supplement | Team Decisions Quarter 1 |

Week 4 January 29 | January 31 |

Forecasting | Executive Interview Q1 4% |

Supplement | Team Decisions Q2 |

Marketing Math/Financial Analysis Quiz 5% | |

Week 5 February 5 | February 7 |

MKTG Chapter 15 Advertising/PR | Executive Interview Q2 4% |

| SIMULATION QUIZ Value 5% |

Week 6 February 12 | February 14 |

MKTG Chap 15 Advertising/PR | Team Decisions Quarter 3 |

Advertising and Public Relations | Plan Development –in class meeting time |

Advertising ASSIGNMENT Value 10% Due February 20th | Advertising and Public Relations |

Week 7 February 19 | February 21 |

TERM TEST Financial Analysis, Marketing Math, Forecasting and Chapter 15 | Executive Interview Q3 4% |

Value 15% | Plan development |

| Assign and explain Final Report |

| DUE: April 11, 2013 |

Tuesday | Thursday |

Study WeekFebruary 25 – March 1st |

Week 8 March 5 | March 7 |

MKTG Chap. 17 | MKTG. Chap 17 Personal Selling |

Sales Promotion | Team Decisions Quarter 4 |

Chapter assignment 5% | |

Week 9 March 12 | March 14 |

MKTG Chap. 13 | Executive Interview Q4 4% |

Retailing | Team Decisions Quarter 5 |

Week 10 March 19 | March 21 |

MKTG Chap. 13 | Executive Interview Q5 4% |

Wholesaling/Consumer channels | Team Decisions...