Csr-Beadtalk

SUBJECT NAME: Microeconomics

SUBJECT CODE: BEC1001

ACADEMIC YEAR: AY 2011/2012, April Semester

“By submitting this work, we are the declaring that we are the originators of this work and that all other original sources used in this work have been appropriately acknowledged. We understand that plagiarism is the act of taking and using the whole or any part of another person’s work and presenting it as our own without proper acknowledgement. We also understand that plagiarism is an academic offence and that disciplinary action will be taken for plagiarism.”

Name of Student Matriculation No.

Tan Chee Yen 1106673E

Laura Lim Rou Tian 1106550E

Fang Lee Mun 1100096E

Adriel Li Yong Heng 1104200I

Yap Seow Ting 1103111I

Tutorial Class : _________T27______________________________

Tutor : _____Mr Simon Seah ________________________

Diploma : _____Diploma In Leisure & Resort Management __

Date of Submission : _______________31 July 2011_ _____________

Information on the Retail Outlet

In this report, we will be focusing the BreadTalk outlet, which is located at Compass Point in the East region of Singapore.

BreadTalk was found in 2000. In the years, it has expanded to many countries with more than 300 boutique bakeries, 40 food atriums and restaurants. BreadTalk has been incessant creating new tastes and designs of breads, buns and pastries such as macaroons, full cake as well as dessert cake that offer a wide variety.

BreadTalk offers up to 150 varieties. Each outlet provides around 40-60 different varieties each day, depending on the size of the outlet. For every 4 months, BreadTalk will definitely produce 10 new sets of varieties to satisfy the different likings and changing demands of the customers.

BreadTalk has 25 outlets in all areas of Singapore: Central, North, South, East and West....