Trufflets (Management Aspect)

FEASIBILITY STUDY

TRUFFLETS

Group Leader:

Renellie Romero (renellie_romero@yahoo.com)

Group Members:

Krizzel Ann Pacheco

Kathleen Kay Rigos

John Pert Rosete

Cherish Joy Villanueva

CHAPTER 1:

BACKGROUND OF THE STUDY

* HISTORICAL BACKGROUND

It is an absolute fact that Filipinos love to eat, especially anything that is sweet, and with the continuing influence from different cultures surrounding the country, Filipinos are now looking for foods that are unique, not easily found in the country but are equally delicious and interesting. With this in thought, our group decide to form a partnership and put up a specialty food shop/cafe that would offer products made from truffles.

Truffles is a fruiting body of a type of subterranean mushroom that are highly prized as food held in high esteem in Middle Eastern, French, Spanish, northern Italian and Greek cooking.

We want to offer this so called “diamond of the kitchen” to the Philippines by establishing TRUFFLETS that will serve its customers with delicacies from salads to cakes made from truffles. Our signature product would be chocolate truffles that will cater to our customer’s sweet side. Also, keeping in mind in providing a place wherein students, reviewers, office workers, and food enthusiasts a place where they can relax and unwind from the everyday stress brought about by work while indulging in pure chocolate truffles.

* COMPANY NAME AND LOGO

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1. TRUFFLETS - Because we are introducing a product, our motto is to be “Simple and straight to the point.” The name TRUFFLETS comes directly from the words “truffle” and “-lets” denoting small in size. We understood that it may come to our disadvantage for a product to be small, but as it is a chocolate dessert, size plays a vital role. People have different preferences when it comes to sweetness, and because of the bite-size of our truffles, it would assure the customers to have great control...