Annual Report Sunvision

Annual Report SunVision SC

2010

SunVision SC

25-4-2010

Table of content

Introduction 4

SunVision SC the company 4

Customer value 4

Different selling systems 4

Good cooperation 5

Organigram 5

Marketing & Sales Department 6

Introduction 6

Semester 1 6

Semester 2 7

Objectives 7

Market environments 8

Microenvironment 8

Macroenvironment 8

Points of sales 9

Marketing strategy 9

Utrechtse Bazaar 9

Bookshops 9

HES Market fair 10

Other points of sales 10

Promotional tools 11

Expenditure 12

Conclusion 13

Finance Department 15

Introduction 15

Evaluation 16

Financial statements 16

Balance sheet 16

Income statement 17

Statement of Owner’s Equity 17

Share value 17

Conclusion 19

Human resource department 20

Introduction 20

Internal Relations 20

Issues faced 22

Progress 22

Staffing 24

Conclusion 25

Final conclusion 26

Appendix 1 ; letter to shareholders 27

Appendix 2 ; Sunvision portfolio 28

appendix 3 ; Sunvision poster 31

appendix 4 ; sunvision flyer 34

appendix 4 ; evaluations 35

Introduction

SunVision SC the company

SunVision SC is created by eleven students of the ‘Business School of Amsterdam’ in Amsterdam, the Netherlands. SunVision SC started a marketing research and found out that there was a big demand on affordable sunglasses on strength. By this the company decided to sell affordable sunglasses on strength and the name SunVision SC existed. SunVision is aiming to serve the customers with good quality and a fair price. The company has been through a lot last year and it aimed to be as efficient as possible. This report will give a good overview of the company and anything around it.

SunVision worked hard to achieve its main goal; ‘refund the shareholders’ full investment of €20, 00’. The company created some sub-goals to reach its main goal.

Customer value

A sub-target of SunVision SC is to create a good...