Jean Coutu

Edwin Fotoh Fogu Nathan Baron Qinan Liu Julie Despré s Kevin Longpré Gabriel Touchette

Agenda

1. External environment 2. Industry analysis 3. Competitor Analysis 4. Analysis of Jean Coutu 5. Strategic issue 6. Recommendations 7. Implementation 8. Conclusion

Strategic Issue

“How to realize greater growth within a mature industry that is becoming increasingly more competitive.”

Economic Outlook

Canada GDP

6 month 2.1%

12 month 2.3%

18 month 2.4%

Core Inflation

Overnight Rate

1.9%

1%

1.9%

1%

1.7%

1.5%

Exchange Rates

.99

1

.98

Pharmaceutical Retail Industry

PESTEL Model

Political

Economic

Sociocultural

Technology

Environmental

Legal

• Federal change • Provincial changes

• Immigration on the rise

PESTEL Model

Politica l

Economic

Sociocultural

Technology

Environmental

Legal

• 2013 economy projected to be difficult

• Flat inflation (less price control)

• Increasing commodity costs • Immigration

PESTEL Model

Political

Economic

Sociocultural

Technology

Environmental

Legal

•

•

Life expectancy increasing

Increasing population in urban settings

•

•

Consumers better informed

Immigration on the rise

•

Privatizing Health care

PESTEL Model

Political

Economic

Sociocultural

Technology

Environmental

Legal

• Hard tech

• Patents coming to term • Soft tech

PESTEL Model

Political

Economic

Sociocultural

Technology

Environmental

Legal

• Going green surge • MKT & value added • E-med files on the rise

PESTEL Model

Political

Economic

Sociocultural

Technology

Environmental

Legal

• Intellectual property infringement • Brand

Industry Analysis

• Canada the 8th largest world market. • Canada is the 3rd fastest growing market globally • R&D intensive

Industry Analysis

• Over the last 10 years employment has increased by 12 %.

• Pharmaceutical sales doubled...