Marketing Plan

FUEL THE ATHLETE INSIDETM!

TABLE OF CONTENTS

Executive Summary……………………………………………………………………………………………………….Page 3

Company Description…………………………………………………………………………………………………….Page 4

Mission and Goals………………………………………………………………….………………………………………Page 5

Core Competencies…………………………………………………………………………………………………………Page 5

Competitors……………………………………………………………………………………………………………………Page 6

Target Market…………………………………………………………………………………………………………………Page 7

Situation Analysis…………………………………………………………………………………………………………..Page 8

Budget and Monitoring………………………………………………………………………………………………….Page 10

Customer Relationship Management……………………………………………………………………………Page 11

Marketing Mix……………………………………………………………………………………………………………….Page 12

Summary and Conclusions……………………………………………………………………………………………..Page 15

List of References…………………………………………………………………………………………………………..Page 16

Executive Summary

MusclePharm Corporation was founded in 2006, and became a publicly traded company in 2010 (1). Our Chief Executive Officer, Brad Pyatt, is a former professional football player who has firsthand experience in what an athlete needs and wants in their supplements. We will provide a vast array of nutritional supplements to athletes ranging from recreational to professional. Our target market is anyone interested in improving their body physically and in a safe manner. The guarantee that is stamped on each MusclePharm bottle, stating that these products’ compromised ingredients are safe, is our reputation. Our consumer brand is rapidly expanding not only throughout the United States but also throughout foreign countries. In trying to set itself apart from competitors, MusclePharm has invested in its operations, research, technology, and testing facilities. To this day, MusclePharm is the only sports nutrition company that has its own 35,000 square foot facility that houses training...