Tops Trade Presenter

Trade visit -Tops Ferndale

Welcome to Tops Ferndale!

This is a specialist liquor tier 1

It is a group account and belongs to the Tops Group

The customer profile for the specialist COT is a store that is generally run by store managers who are directed by regional managers or head office intervention that determines layouts, space allocation and pricing tactics.

In order of priority customers are most dependent on promotions that drive footfall, credit, frequent and flexible deliveries and availability of full assortment brand and pack availability to provide shopper choice based on occasions.

Shopper behavior

Busiest times are mon to fri 4-6pm

Brand consideration is NB

Shoppers buy for immediate consumption 64% and planned occasion 20% these mostly relate to relaxing and after work consumption.

Shoppers choose their specific outlet due to proximity, price, good trading hours or pleasant atmosphere.

Most purchases are made weekdays and majority visit the same outlet at least weekly.

Consumers are more likely to buy a 6 pack here than any other segment.

These stores are also female friendly particularly Tops and PnP.

Shoppers generally require a great shopping experience where brands and packs are easy to find and access, presented impact fully in both old and ambient areas.

Business environment

Large outlets usually located in a strip of stores or in a shopping mall

Trading hours are usually 9-6pm

The stores are laid out in a typical retail format with aisles, gondolas and cols rooms.

Relationship lever

This outlet is owned by Jaco (he owns 2 stores) the manager is Julius and the store managers are Godfrey and Tebello. Recently Jaco took part in SAB's game capture weekend.

Distribution lever

They usually get one del per week and this is on a Thursday.

Commercial lever

They have a 7 day credit term and a limit of R510000

The store has also taken part in G and G campaigns and make use of extended credit on both...