Submitted by: Submitted by reekooz
Views: 504
Words: 1928
Pages: 8
Category: Business and Industry
Date Submitted: 03/10/2013 04:24 PM
Question 1 of 33 | 3.0/ 3.0 Points |
[4310348133] In regard to the types of allowances often included in an expatriate compensation package, a ______ allowance is often paid to ensure that the expatriate will enjoy the same standard of living the foreign posting as at home. |
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| A. housing | |
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| B. hardship | |
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| C. education | |
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| D. cost-of-living | |
Answer Key: D |
Question 2 of 33 | 3.0/ 3.0 Points |
[4310298133] Edward Jones works for Coca Cola (a U.S. based firm) but is assigned to Coke's sales office in Hong Kong. Under these circumstances, Brad would be called a(n) ___________ manager. |
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| A. expatriate | |
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| B. cross-divisional | |
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| C. ethnocentric | |
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| D. cross-cultural | |
Answer Key: A |
Question 3 of 33 | 3.0/ 3.0 Points |
[4310268133] A ___________ strategy emphasizes personal selling rather than mass media advertising in the promotional mix. |
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| A. tow | |
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| B. push | |
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| C. frontward | |
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| D. pull | |
Answer Key: B |
Question 4 of 33 | 3.0/ 3.0 Points |
[4310028133] As an initial entry mode, exporting has two distinct advantages. These are: |
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| A. it is politically acceptable and the licensee puts up most of the capital necessary to get the overseas operation going | |
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| B. it is politically acceptable and it provides a firm access to the knowledge of its local partners | |
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| C. it avoids the cost of establishing manufacturing operations in the host country and it may help a firm achieve experience curve and locations economies | |
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| D. a firm is relieved of many of the costs and risks of opening a foreign market on its own and it provides a firm access to knowledge of its local partners | |
Answer Key: C |
Question 5 of 33 | 3.0/ 3.0 Points |
[4310318133] A __________ staffing policy seeks the best people for key jobs...