Marketing Plan: Wildly Fresh

Marketing Plan: Wildly Fresh

Executive Cover Memo Format

Wildly Fresh marketing plan is designed to document the path the business plans to take to work towards its ultimate goal of becoming a serious player in the organic food movement and to make a difference in the community by being a vocal proponent of organic eating and living. We truly believe that organic food is not a gimmick - it is a path to a healthier and more sustainable life. We also believe that customers need not give up good taste in order to eat healthily, as the right recipes can bring the two together.

BACKGROUND Wildly Fresh seeks to profitably provide superior quality food products and staples to its customers. Wildly Fresh first began as an organic fruit and vegetable stand. With its

growing reputation and customer base the founder DJ recognized the opportunity to move from food stands to stores. Currently there are 84 stores throughout California. Wildly Fresh found additional benefits with each new product line add. Their reputation for high standards not only protected higher margins, but it encouraged their consumers to trust the origin and try other products. While the number of stores grew, the formula stayed the same: offer natural products, abundant sampling, and plenty of staff to help educate consumers.

RECOMMENDATION To increase Wildly Fresh presence in the organic food market by trying new marketing techniques and promotional tactics. Enhancing their mainstream product line by adding new products and services.

NEXT STEPS Look for partners and local stands to acquire who currently posses the same values. Follow the current procedure for acquiring new products, by having them supply information on the purity of their products and packaging. Keeping the basis of the business the same across all stores and newly acquired ones: offer natural products, abundant sampling, and plenty of staff to help educate consumers. Implement marketing techniques through the use of...