Competitive Strategies

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Competitive Strategies

Andrea S. Cromartie

Dr. Albert Yin

Business 508

February 6, 2013

Competitive Strategies

Competitive strategies in businesses allow companies to develop marketplace advantages that produce goods or services more effectively than its competitors. Competitive strategies help differentiate goods and services that are essentially the same. Examples of these types of goods are sodas, potato chips, and automobiles. In this paper, I will discuss two companies that have historically competed to maintain a significant share of the marketplace; Coca-Cola and Pepsi-Cola. I will determine how each corporate culture differs from the other, and analyze three (3) ways that each unique culture has benefited by the other’s competition. In addition, I will speculate how each would continue to thrive if its current corporate culture would need to change in the near future, stating what those changes are specifically and how that possibility was presumed.

Determine how each corporate culture differs from the other.

The Coca-Cola Company has an inclusive culture defined by seven core values. Those seven values are leadership, passion, integrity, collaboration, diversity, quality, and accountability. Coca-Cola believes it cultivates a culture where its employees are truly dedicated to living its values. The corporate culture of PepsiCo is focused primarily on creating a global thinking mindset. PepsiCo states their culture is to dream globally and act locally while constantly innovating to sustain the planet, its people, community, and business practices. The biggest difference I initially noticed is Coca-Cola’s culture is more diverse; encompassing a larger facet of values than PepsiCo. Coca-Cola’s description of its culture is very vivid; highlighting seven core values of its corporate culture. Although Pepsi is not as specific with outlining its corporate culture; they do however make it clear their global aspirations while acting locally....