First Case Analysis: Massengill’s Department Store

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Date Submitted: 03/10/2013 09:47 PM

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First Case Analysis: Massengill’s Department Store

1. I believe that Marv Heimler’s approach to the way he turned the company around was through the individualism approach. He came into the company and turned it back into what it used to be but he didn’t care for what happened to his employees. He wanted to fire up to 1000 workers that had been loyal to his company and had worked hard for the position they were. He had done a good job and had gotten financial compensation of one million dollars and a two-year contract extension. In the book, it said that this approach leads to honesty and integrity because that is what works out best in the long run, and that’s exactly what Mr. Heimler did. He sent notices prior to firing the employees. This led to disgrace upon him and even articles were predicting that the company was going to fall.

2. I would place Heimler’s moral development at a level 1. He does follow rules and gets all the tasks done, hence why the company took a full 360 degree turn from before him. He does base his decisions based on what’s best for him and the company. He knew that the best thing for him was to fire almost a fifth of his labor team to rebuild his stores and he did it without hesitation. He also was very happy with his close to one million dollar compensation package and his two-year contract. Basically, he enjoyed all the external benefit he received and he did everything he was supposed to do.

3. In my point of view, Heimer did what any other manager should have done in the situation he was in. He knew he had to cut employees, but he could have handled the situation with a little more care. He could have mentioned what kind of employees the company needed and whoever didn’t meet the requirements might have been laid off. He just sent letters out that he was going to cut employees which sparked outrage because the number he wanted to cut was about a fifth of his labor force. He could also look for other parts of...