Intro Old Town

Old Town White Coffee is a long history in Malaysia. It is a company .From a humble beginning of operating a coffee shop in Ipoh, Old town Group has come a long way in its business growth to become

one of the largest cafe chain operator in Malaysia, as well as a manufacturer and exporter of coffee and other beverages with an established brand name. Co-founder and Executive Directors, Mr Goh Ching Mun and Mr Tan Say Yap formulated their own blend of 3-in-1 instant white coffee and commenced manufacturing in 1999. . The owner, inspired with a vision and the passion to make and serve fine coffee, created a secret white coffee blend.

Old Town White Coffee currently in November 2010 has 177 outlets which had rapidly increasing Malaysia include in Singapore and planning to have more. Old Town White Coffee tagline is “Take Your Time, Savor Every Moment”, this idea come from Ipoh, the origin, people living in a small town, which has a slower life beat. Citizen savor every moment just like the way they drink White Coffee, every cup is taken one sip at a time which will positive encounter for consumers who will return over and again.

White Coffee is an attraction for the majority of tourists who visit Malaysia. Not only will they try a cup of Southeast Asian style white coffee in Malaysia, they will also bring some back to their homeland as presents for their relatives and friends. White Coffee is effectively representing Malaysian culture.

Roasted by some supreme coffee beans, white coffee is made under the traditional and unique formula of Nanxiang Café. The white coffee made of this formula does not require the addition of caramel and margarine while roasting, thus constitute the following characteristics:

　1. The taste is rich and preserved the original taste of the coffee beans.

　2. The coffee will have a longer life expectancy than those roasted by other 　1111methods. The storage time limit can be 50% longer than others.

　3. Coffee will easily turn acid in...