Rolex

[pic]

ROLEX Project

Subject: Management of Operations

Professor: Arup Mahanty

Students: Luka Kovac and Marija Krivokapic

Rome, 10.12.2012

Abstract

Rolex, the famous watch brand world over, manufactures a limited count of 650,000 watches a year, as per the industry estimates; even though, it is said that production is lesser than market demand, the company believes that this production allows it to maintain its high standards in quality control. Rolex offers a wide range of watch collection along with its suitability for any event. The collection includes Datejust, Day-Date, Daytona, Deepsea, Submariner, Yatch-master II, etc. (for men) and Datejust Lady 31, Lady – Datejust, Yatch Master, etc (for women).

Introduction

Goals of this prestigious manufacturer of swiss watches lies in maintaining an excellent positioning Brand among Swiss and international manufacturers. The Mission is in fact among others, to preserve the status of brand, its position and power, a personification of unsurpassed Swiss expertise in the production of watches well known globally as high-quality one.

1. Identify, apply and critique the strategic frameworks of operations management

In the process of strategic management, such as we have learned, every enterprise must start from point defining the business goals and the analysing market opportunities. It is expected that all factors are evaluated and taken into account and it must be certainly in accordance with business enterprises.

Society and his market positioning have one basic goal: To form a picture of the company, using or based on information collected from customers, which will, then, contribute to the company to be easily recognized among competitors. So, any enterprise must follow those characteristics which are important for buyers. In the case of Rolex, we have different situation:...