Project on Johnson Baby Powder

Advertisement analysis of Johnson’s baby powder

Related organization: Johnson & Johnson

The report contains analysis of advertisement campaign of Johnson’s baby soap product line.

2013

SUBMITTED TO:

MR. ABHINAM NAIGAM

FACULTY

BANASTHALI UNIVERSITY

SUBMITTED BY:

VERSHA GUPTA

MBA 2ND YEAR

BANASTHALI UNIVERSITY

Acknowledgement

Many of the ideas that lead me to design and develop the first objective of the project “Advertisement Analysis Of Johnson Baby Soap” and the second objective “To know about the brand” resulted from a distillation of the experience and opinions of many people. It would be prudent to commence this report with a sincere tribute to all those who have played an indispensable role in the accomplishment of this work by providing whenever and wherever their able guidance was required.

My first and foremost note of thanks is due to our institute director for creating such a congenial environment to be able to complete the project territories effectively.

I would sincerely like to thank my faculty guide Mr. Abhinav Nigam- my subject teacher, for his valuable guidance, constant supervision and motivation during the project period.

INDEX

1. INTRODUCTION OF ORGANIZATION

2. BRAND HISTORY

3. SIGNIFICANCE OF NAME

4. RELATED ADVERTISEMENT

5. TYPES OF ADVERTISEMSNT

6. APPEAL USED

7. AGENCY INVOLVED

8. HISTORY OF THE ADVERTISEMENT

9. AWARDS

10. IMPACT OF ADVERTISEMENT ON BRAND PERFORMANCE

INTRODUCTION OF RELATED ORGANIZATION

Johnson & Johnson:

1886

Three brothers, Robert Wood Johnson, James Wood Johnson and Edward Mead Johnson, found Johnson & Johnson in New Brunswick, New Jersey, U.S.

1888

The Company publishes "Modern Methods of Antiseptic Wound Treatment," which quickly becomes one of the standard teaching texts for antiseptic surgery. It helps spread the practice of sterile surgery in the U.S. and around the world.

1894

Johnson & Johnson launches maternity kits to make childbirth safer for mothers...