Project on Dettol Soap Reckitt and Benckiser

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Project on Dettol Soap Reckitt and Benckiser |

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We are providing Projects for your business growth and to meet new challenges. Here are some projects prepared by our team of "Developing New Projects" for the Guarantee of your business growth ACKNOWLEDGEMENTSCountless thanks to ALLAH Almighty for giving us such extraordinary abilities and making us privileged enough to take part in such activities. I would like to thank my teacher Mr. Jawad saleem for his cooperation and help. He fully supported throughout the class. We express our heartiest gratitude to him. His cooperation made this project a lot much easier.We would also like to express our heartiest gratitude to Mr. Faisal razi, BRAND MANAGER (Reckitt Benckiser), who provided us with all the relevant information we required.We would also like to thank our seniors, who have been very cooperative and were ready to help us at anytime. They are a great source of guidance for us.Loads of thanks to our parents, who were and are very supportive and cooperative at all times.TABLE OF CONTENTSACKNOWLEDGEMENT……………………………………………………………….. 2EXECUTIVE SUMMARY…………………………………………………………………3INTRODUCTIONVision……………………………………………………………………………………. 5Values……………………………………………………………………………………5Corporate and social responsibility………………………………………………..6Strategies and objectives……………………………………………………………6Dettol Portfolio.…………………………………………………………………………7MARKETING STRATEGYSituational analysis……………………………………………………………………9Marketing analysis………..…………………………………………………………10Target market……………….……………………………………………………….10Market demographics……………………………………………………………..11Market needs………………………………………………………………………..11Market trends…………………………………………………………………………11Market growth………………..………………………………………………………12S.W.O.T analysis……..……………………………��………………��……………..12Competition analysis ……………………………………………………………….13Opportunity analysis…………………..…………………………………………….14Product offering………………………………………………………………………14Positioning...