Business Plan

A BUSINESS PLAN ON SHARK’S PALACE LOUNGE AND RESTAURANT

ENTREPRENEURSHIP SKILLS

FACULTY OF INFORMATION TECHNOLOGY

BACHELOR OF BUSINESS INFORMATION TECHNOLOGY

SEPTEMBER 29, 2009

TABLE OF CONTENTS

1.0 EXECUTIVE SUMMARY 1

1.1 MISSION 2

1.2 OBJECTIVES 3

1.3 KEYS TO SUCCESS 3

2.0 COMPANY SUMMARY 4

2.1 COMPANY OWNERSHIP 5

3.0 SERVICES 5

3.1 PRICING AND PROFITABILITY 5

4.0 MARKET ANALYSIS SUMMARY 6

4.1 MARKET SEGEMENTATION 6

4.2 MARKETING STRATEGY 7

4.3 WEB PLAN SUMMARY 8

4.4 COMPETTIVE EDGE 8

4.4.1 MAIN COMPETITORS 9

5.0 OPERATIONS TEAM 9

5.1 PERSONNEL PLAN 9

5.2 ORGANIZATIONAL STRUCTURE 11

6.0 FINANCIAL PLAN 11

6.1 IMPORTANT ASSUMPTIONS 11

6.2 SALES FORECAST 11

6.3 PROJECTED BALANCE SHEET 12

6.4 PROJECTED PROFIT AND LOSS 13

7.0 CRITICAL RISKS 14

8.0 EXIT STRATEGY 14

9.0 KEY MILESTONES 15

10.0 CONCLUSION 17

1.0 EXECUTIVE SUMMARY

Shark's Palace Lounge & Restaurant will be an 80 seat fine-dining restaurant with a 20 seat lounge. We will be located in the booming, and rapidly expanding, business district of Nairobi along the prestigious and potentially viable Wabera street.

The outlook for the future along wabera street is very promising. Developers are recreating and erecting new towers along this street. Being in the heart of a growing city and focusing on mostly middle class and high end potential individuals mostly who work in the adjacent region and paying in mind the kind of exclusive lives most of these people love, we are due to secure a market a market that can be segmented bearing in mind the variants of days, public holidays and event high end occasions by embassies and government bodies. The combination of these elements will provide our restaurant with an all-round ensured sales that are bound to expand overtime having in mind the regaining pace of growth of our economy.

This area specifically is in need of a warm and friendly place with excellent food. A place where you always know...