Divorce Rate

Objectives and issues

Our proposal aims to introduce divorce parties into Hong Kong market in order to develop this huge potential market and change people’s attitude towards divorce.

The first objective is to give people a choice to have a happy ending for the end of marriage. None of the parties planning companies provides divorce party service for customers it has not existed in Hong Kong yet. Many clients who intend to celebrate their divorce can resort to no one. Thus, we introduce this new product into Hong Kong to satisfy their needs.

The divorce rate in Hong Kong is relative high when comparing with other Asian cities. And Hong Kong people are willing to spend a lot on having fun with friends. The potential market is huge ,so we believe that having new service can increase our market share for party planning from 5% to 10% in 3 years and increase our revenue by 10% by the end of the year. We will become the leading company for holding divorce parties and about 50 new clients will be generated in a quarter.

The second objective is to change people’s negative views towards divorce. People always regard divorce as a taboo to talk with others. So we bring divorce parties to Hong Kong to spread the idea that having divorce is not a big deal in fact. We will make the party as causal as possible, and create an enjoyable atmosphere for it. We will try to make it a happy time to share with friends and relatives.