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L’OREAL AND THE GLOBALIZATION OF AMERICAN BEAUTY REPORT

IVETH E. REYES

SOUTHWESTERN ASSEMBLIES OF GOD UNIVERSITY

L’Oreal is a beauty corporation that has completely consumed men and women, worldwide, with the best cosmetics inventions that have amazing quality, value and safety. L’Oreal has gone from being a small, unknown company to completely capturing the hearts of those who have a passion for beauty and cosmetics. Going from when they first began to who they are now is an incredible journey that will be broken down into pieces in this report.

L’Oreal is the world’s largest beauty company. It’s entirely dedicated to one business and that can only be one thing, beauty. They have made beauty a language. A language that is now spoken worldwide, as it empowers people to express their personalities, gain self-confidence and be who they have always desired themselves to be. They are committed to continually do research and make new products for everyone in need of them. They explore new territories and invent the products of the future. Their inspirations come from drawing inspiration from beauty rituals all over the world. By providing admission to products that increase happiness, rallying its advanced strong suit to preserve the beauty of the planet and supporting local communities. These are demanding challenges, which are a source of inspiration and creativity for L’Oreal. Beauty commits to the needs of people all over the world. By drawing on the assortment of its teams, and the fullness and the complementarity of its brand portfolio, L’Oreal has made the universalization of beauty its project for the years to come. They are always offering beauty for all.

L’Oreal is the largest beauty company in the world and in the past one hundred years that it has expanded, it has supplied to one hundred thirty countries with offices in fifty-eight different countries. The company has captured the hearts and beauty of people’s everyday lives since 1907, the very...