Chapter 4

CHAPTER 4

Presentation, Analysis, and Interpretation of Data

This chapter presents the data gathering of the study, analysis on the effects of television advertisements, and interpretation of the results from the conducted survey.

Table 1

Age Profile of the Respondents

|Age |F |% |

|21 - 23 |7 |7% |

|18 - 20 |58 |58% |

|15 - 17 |35 |35% |

|TOTAL |100 |100% |

As gleaned from table 1, it presents the age range of the respondents. Twenty one to 23 bracket has a frequency of 28 with 28%; bracket 18 – 20 has a frequency of 58 with 58%; bracket 15 – 17 has a frequency of 35 with 35%.

From the numerical information, bracket 15 – 17 gained the highest frequency.

Table 2

Gender Profile of the Respondents

|Gender |F |% |

|Male |25 |25% |

|Female |75 |75% |

|TOTAL |100 |100% |

Table 2 shows the gender profile of the respondents. Male respondents have a frequency of 25 with 25% while female respondents have a frequency of 75 with 75%.

The majority of the respondents are female while the minority is male.

Table 3

Religion profile of the Respondents

|Religion |F |%...