Marketing Strategy

Identify three essential qualities for a successful international marketing strategy? Illustrate your answer with examples from three global companies.

Introduction:

In tough business competitive environment, open world economy is developed. Advanced technology and globalization increase the interdependency and interconnections of national market at international level. International marketing entails the selling of products and services outside country. International marketing is process of planning and implementing marketing mix to develop exchanges that satisfy people and firm targets (Onkvisit, 2008). The management team of organization has to devise unbeaten international strategies to respond such competitive pressures to enhance productivity and stay in international market. The theme of this research study is to introduce the fundamental qualities of international marketing with lively examples of three international companies. The paper addresses the relevance of international marketing characteristics in business operation of leading multinational corporations. In middle part of the paper, concept of international marketing was introduced and scrutinizes the important trends in the global marketing field. The primary objective of research is to commence the international marketing strategy development. International marketing strategies are vital for organizations because these can assist in appraising foreign markets and needed of overseas customers. It is evident in numerous studies that technical innovation and standardization are basic features for devising international marketing strategy alteration in global business markets which comprises product, cost, promotion and distribution elements (Onkvisit, 2004). Companies must comprehend local market conditions in each of the export markets that motivate them to espouse more standardized policies.

Qualities of international marketing strategy:

International marketing has immense...