Jba Elec

Kongzi project

How can the company JBA Elec penetrate the Beijing electrical market?

Summary

Part 1: Country and City targeted 3

1) Country description: China 3

1. General data: 3

2. Demography 3

3. Geography: 4

4. History: 5

5. PESTEL Analysis: 7

2) City description: Beijing 11

1. Political administration: 11

2. Investing in Beijing 11

3. Beijing city transports 12

4. Beijing economic development: 12

Part 2: The company 14

1) Presentation of JBA élec 14

2) Main activities 15

3) Why have we chosen to export training services and not some industrial products? 17

1. Chinese tariff barriers: 17

2. Customers research 17

3. Definition of our target customer 18

4. How can we search those prospective customers? 18

5. We found: 19

Part 3: SWOT analysis and Porter's five forces analysis 21

1. SWOT 21

2. Porter five forces analysis 22

Part 1: Country and City targeted

1) Country description: China

1. General data:

* Full name of the country: The People’s Republic of China (PRC)

* Capital: Beijing

* Population: 1.34 billion

* Currency: Renminbi (yuan)

* Internet domain .cn

2. Demography

* Largest country of the world : 1,336,718,015 hab

* Ethnic composition: Han Chinese 92%

* Major religion: Officially atheist

* Language: Mandarin Chinese

* Life expectancy 74.68 years (total population) - 72.68 years (men) - 76.94 years (women)

3. Geography:

China is located in eastern of Asia, bordering the East China Sea, Korea Bay, Yellow Sea, and South China Sea, between North Korea and Vietnam

The total Area is 9,596,961 sq km, it is about 17 times bigger than France territory. China is world's fourth largest country:

1/ Russia 2/ Canada 3/ USA

4/ China 5/ Brazil

There are 17 different countries which border China on 22 117 km:

* Afghanistan - Bhutan - Vietnam

* Burma - India - Russia (2 different borders)...