Breadtalk

Corporate social responsibility (CSR) is the notion of an organisations responsibility to perform in moral and ethical ways (Wood et al. 2013, 27). This implies that organisations have an obligation to the public that supports them. “Triple Bottom Line” is particularly a recognisable earlier concept that incorporates CSR. Established in John Elkington’s book, Cannibals with Forks: Triple Bottom Line of 21st Century Business, the perception of triple bottom line was for an organisation to not only concentrate on profit, but as well as its effect on society and the environment (Killian 2012, 30).

Corporate social responsibility can influence the organisational behaviour of BreadTalk, for example, it can provide a guarantee that the company have power over its outcome on the environment and society in a conscientious manner for the company’s stakeholders (Hussain 2011). This is one of the purposes why the CSR perception is an advantage for organisations, but there are various reasons why dealing with this concept is beneficial for an organisation. The need for green practice and a difference between knowledge and its purpose is a standard factor in the cost factors linked with going environmentally friendly. The advantage of environmental management programs for organisations include higher employee commitment, a reported reduction in waste, cost savings and increased customer satisfaction (Camacho 2012, 23). Environmental practices can also result in a competitive advantage and in cost savings for small and medium enterprises (SMEs). CSR strategies can also create competitive advantage if applied correctly. Nevertheless, to achieve this advantage, the resources must be (1) non-substitutable, indicates they do not have strategic equivalents; (2) valuable, neutralising threats to the environment of the company and investigating the opportunities; (3) inimitable, so that other companies cannot copy them; and (4) rare, being absent in any competitor or prospective...