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Pages: 27
Category: Business and Industry
Date Submitted: 03/18/2013 07:35 AM
A SUMMER TRAINING REPORT ON “MARKET RESEARCH ON CERAMIC TILES INDUSTRY IN GHAZIABAD AND MEERUT REGION AND FINANCIAL ANALYSIS OF ORIENT CERAMICS LTD.”
SUBMITTED TOWARDS THE PARTIAL FULFILLMENT
OF
POST GRADUATE DIPLOMA IN
BUSINESS ADMINISTRATION
(APPROVED BY AICTE, GOVT OF INDIA)
(EQUIVALENT TO MBA)
ACCADEMIC SESSION
(2008-2010)
Submitted To- Submitted By-
Mr. T.N.Srivastava Nitesh shah B-08-28
Head, Training & Placement Cell
Graduate School of Business &
Administration, Greater Noida,U.P
External Guide- Internal Guide-
Mr. Vijay Deepak Gupta Prof. H.S.SHYAM
Regional Manager, Orient Ceramics Industries Ltd. Faculty, Marketing Dept., GSBA
[pic]
GRADUATE SCHOOL OF BUSINESS & ADMINISTRATION,GREATER NOIDA
Content
Topic Page No.
Cover page- 1
Content page- 2
Candidate declaration- 3
Acknowledgement 4
Chap-I- 5-6
Preface&Scope of the study 5
Objective of the study 6
Chap-II- 6-17
Global Tiles Industry 6-7
Global Sanitary Industry 7
About Indian Ceramic tiles Industry 8-15
Industry Statistics 16-17
Export-Import Scenario 17
Chap-III- 17-26
Research Methodology&Findings 17-25
Limitations 25-26
Chap-IV- 26-39
About OCIL 26-29
Financial Analysis &Recommendation 30-36
Demand Drivers 37
SWOT Analysis 38
Distribution System 38
Ceramic Marketing 38-39
Chap-V 39-41
Other Recommendations 39
Risk & Concerns 40...