History Old Town

Old Town’s special brew was created in 1958, in Ipoh Town, Malaysia. The owner, inspired with a vision and the passion to make and serve fine coffee, created a secret White Coffee blend.Its started the business in 1999 when its co-founders, Mr Goh Ching Mun and Mr Tan Say Yap, formulated their own blend of 3-in-1 instant white coffee and exported to Singapore after following year.

In 2002, it successfully expanded our nationwide retail distribution of the 3-in-1 instant coffee mix to cover East and West Malaysia through major hypermarkets and supermarkets. Next year, it also successfully commercialized formulated blend of 3-in-1 instant milk tea for the retail market under the ‘OLDTOWN’ brand name. Then incorporated Gongga Food in 2003 and commenced operations in 2004 manufacturing roasted coffee powder for the food services sector using the Group’s proprietary bean roasting process. In 2005, it expanded vertically into the food services sector by opening a chain of cafe outlets based on the traditional Ipoh coffee shop setting and ambiance under the ‘OLDTOWN WHITE COFFEE’ brand name. In 2006, it expanded the export markets to Japan and China. In the same year,it incorporated Dynasty Kitchen as a distribution centre, which commenced operations in 2007.Subsequently it also started exporting to Thailand and the Philippines.

Since the opening of the first ‘OLDTOWN WHITE COFFEE’ cafe outlet in Ipoh in 2005, OLDTOWN 3-in-1 instant coffee mix produces in-house are sold in more than 7,768 retail outlets in Malaysia, 752 in Singapore, 2,870 retail outlets in Hong Kong, as well as in other countries as at the end of 2011.Today, the company exports its coffee mix to more than 12 countries and operated more than 200 cafe outlets .Meanwhile, the group’s café outlets under the retail segment operate under the brand name ‘OLDTOWN WHITE COFFEE’ and ‘OLDTOWN WHITE COFFEE SIGNATURE’ for the premium segment, which is a modern version of its original coffee shop in Ipoh. Its...