Marketing Research Assignment Virgin Galactic

Rephrased problem statement

Which promotional characteristics determine a consumer ‘s intention to travel with Virgin to space?

Rephrased Research Questions

RQ1: Does the exclusivity of the tickets for a space trip impact the willingness to buy a ticket for a space trip with Virgin?

RQ2: Does the retail location where you can buy the tickets for a space trip with Virgin impact the willingness to buy a ticket for a space trip with Virgin?

RQ3: Is there an impact between celebrities who go to space with virgin and willingness to buy a ticket for a space trip with Virgin?

RQ4: Do flight simulations at fairs have an impact on the willingness to buy a ticket for a space trip with Virgin?

RQ5: Do group discounts have an impact on buying behavior?

RQ6: Is the proportion of people that is willing to buy a ticket for a space trip after seeing an advertisement equal to 10%? (note that this percentage comes from an earlier study conducted by Virgin Galactic before the startup of the company)

RQ7: Is there a relationship between television commercials and willingness to buy a ticket for a space trip with Virgin?

RQ8: Is there a relationship between nationality and preference for a retail location to buy a space trip ticket from Virgin?

RQ9: Is there a relationship between nationality and preference of flight simulations at fairs?

RQ10: Is there a relationship between advertisements in magazines and willingness to buy a ticket for a space trip with Virgin?

Questionnaire questions

Dear participant,

We appreciate your effort to help us with our research, your support is very valuable to us. Filling out the questionnaire will only take about five minutes. Try to be honest in answering the questions. Furthermore, your answers will be treated confidentially.

QQ1) I am willing to buy a ticket for a space trip.

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