Case Study 1 Om

Case Study #1

Ch. 4

Renee Grossman

Operations Management

1) Case Questions for Discussion:

a. Strategic Mission: To make and sell consumers the highest quality grass seed and fertilizer available.

b. Strategy: A major goal for the company would be to level up with competitors in expanding their market to explore residential lawn-care application services along with parks and golf courses.

c. Competitive priorities: Making sure the consumer understands why they have the best product and the difference between their product and the product sold by competitors.

d. Value chain:

e. Order qualifiers and winners: The fact that they make the best and highest quality product available. Currently this company is running at a minimum performance level for customer satisfaction.

f. Major stages in value chain: experience attributes

2) Lawn Care could always benefit by selling instructions along with their product and having a support system available for the consumers. Because they do not deal with or handle the application process of the product having an online or over the phone support system could help the consumers better understand what type of product they are buying and how to use this product effectively. By serving a multitude of customers having a rewards package could benefit them. Re-occurring customers would be able to get better rates and prices and thus this would give them incentives to continue to shop from them.

3) Redo questions 1&2

g. Case Questions for Discussion Part 2:

h. Strategic Mission: To make and sell a top of the line product that out preforms the competitors.

i. Strategy: To out perform the competitors in every aspect that they preform in.

j. Competitive priorities: They prioritize that their product is the best and has the highest sales rate verses any other product available on the market.

k. Value chain:

l. Order qualifiers and...