Seo Tips

Top tips to improve your SEO Ranking

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Top tips to improve your SEO Ranking

What is Search Engine Optimisation?

Search Engine Optimisation (SEO) is analysing and changing your web content, pages and construction with the aim to having them indexed It is the process of getting traffic from the “free” listings on search engines (often referred to as organic search). All major search engines such as Google, Yahoo! and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as this is with paid search ads (shown in yellow e.g. Google AdWords™.)

Why bother with SEO?

SEO is an essential part of a website, without SEO you would receive very little or no organic traffic to your website from search engines. Research indicates that over 90 per cent of web users ignore any advertising in the search engine results pages and instead focus on the natural, organic results – the pages that Google, Bing or Yahoo list when users type in certain keywords or phrases. This has a lot to do with trust and credibility, think of traditional advertising natural media coverage is always seen to be more credible. SEO is not an exact science; there is no set formula to achieve results. However, there are various techniques that can improve your website’s visibility which will more than likely result in your webpage being displayed higher up in search engine results pages (SERP). It is important to set realistic goals for your business, e.g. appearing in the top 3 results in 3 different search engines may not be possible.

SEO may be a once off or a continuing activity, if your business uses rare keywords then it is unlikely that you will have to continually tweak keywords to achieve a higher SERP. In this whitepaper we have identified the key areas that should be kept in mind when...