Baygon

Product description

1/ Feature:

The new generation of household cleaning product that has a superior formulation than other existing products in the US market. Green Baygon with the 2 in 1 powder that can be used for vacuuming carpet, Green Baygon will help removing odors from the carpet. With tough stains like mud or ketchup, dilute the powder with water and spray directly into the stains for three minutes before vacuuming will leave the carpet clean, soft, and fluffy.

Green Baygon can also be used to clean the floor. It’s concentrated under the powder format so users only need to dilute one cup of powder into three gallon of water, Green Baygon is suitable for multi surfaces floor such as wood, ceramic, vinyl, marble, etc. It leaves the floor shiny with no streak mark and long lasting fragrance up to four hours after cleaning.

Understanding the trend of aroma therapy, beside traditional scent of cleaning product, Green Baygon introduces limited edition fragrances with various selections from floral blossom, sweetness of cupcake, to the freshness of fruit. With that will give the consumers more choices based on their preferences.

2/Benefit:

Green Baygon provides a professional solution for cleaning Service Company, hotel, restaurant, and canteen service. The product guarantees 100% partnership satisfaction. Green Baygon has quick dry formulation that can make floor dry quicker under room temperature, prevent from slippery, and save time for cleaning.

Also, Green Baygon will be a great saver for busy housewives. Just one product that can be used for multi surfaces and leaves refreshing smell on floor or carpet.

Marketing Plan

SWOT

Strengths

• Strong Brand Portfolio

• Price

• Solid base of the company

• Innovation Aspects (biological components, different type of flavors, effective on all surfaces)

• USP’s (unique selling point)

• High Quality Manpower. (Unilever)

• Reach of the Products

• Social Responsibility of the Company

•...