Nanda Home

2012

2012

Nanda Home-Preparing for life after Clocky

Nanda Home-Preparing for life after Clocky

Contents

1

Assignment Submission 1

Introduction 4

External Analysis 4

PESTLE 4

Market Analysis 5

Porter’s Five Forces 5

Competitors 6

Consumer Analysis 6

Consumer Potential 7

Internal Analysis 7

Resource Imitabilty Ladder 8

Product Life Cycle 8

SWOT 9

Key Issues 9

Strategic Options 9

Option1a 9

Details of the Strategy 9

Rationale and Risks 9

Option 1b 10

Details of the Strategy 10

Risks and Rational 10

Advantages and Disadvantages 10

Option 2 11

Details of Strategy 11

Risks and Rational 11

Option 3-Extend Product Line 11

Details of Strategy 12

Rational & Risks 12

Advantages & Disadvantages 12

Recommended Strategy 13

Strategy Details 13

Product 14

Price 14

Promotion 14

Place 15

Brand strategy 15

Rationale 15

Advantages & Disadvantages 16

Activities to be Implemented 16

Market Research 16

Avoid Fads 16

Time & Location for Implementation 17

How implementation will be done 17

Responsibility for Implementation 17

Business Advice 17

Review 18

Short term 18

Long term 18

References 19

Appendix 22

Porters five forces 22

Porters five forces 23

SWOT Analysis 23

Appendix X- Rationale for Product Choice 24

Appendix - Choice Strategy Implementation 24

Time & Location for Implementation 25

Introduction

Nanda Home was established in 2006 by MIT graduate Gauri Nanda. Nanda believes products should be personalized and have a living quality, stating ‘when you seek out a partner in life, you’re looking for personality, intelligence, a sense of humour. Why should the objects you share be any different?’

Nanda Home’s first product was Clocky. Clocky is a moving alarm clock which moves in a random direction each morning to ensure the owner has to get out of bed in order to switch it off....