Pestle

Introduction

Hilton hotel chain is one of the top world class hotel organizations in the world which is owned by “Black Stone” group. Hilton hotels are operated in more than 75 countries beside 540 hotels & Resorts. In 1919 Conard Hilton bought the Mobiley a hotel in Cisco Texas. This was the first hotel of Hilton

About 26 years ago the Black stone company established Hilton hotel in Sri Lanka. Hilton Colombo is located in the heart of the business centre which offers expanded choice of Business & Recreation facilities. There are six unique restaurants in Hilton Colombo and 24 hours Room service moreover 24 hours travel des, fully equipped and well trained fitness coaches, sports & fitness gymnasium, valet parking service is available in Hilton Colombo

Other Facilities

• Steam room

• Swimming pool

• Yoga centre

• Tennis court

• Massage paler

• Children’s play ground

• Squash court

The Hilton Colombo’s journey since its origins in 1987 hotel accomplishing many feats while revolutionizing the Sri Lanka Hospitality industry. With over three million guest have been entertained at the Colombo Hilton. Hilton Colombo also hosted by great presidents International artists & other splendent guests.

To establish Hilton in Colombo the management needs to have a proper MACRO environmental frame work used to understand impact of the external factors on the Hilton Colombo. For that they need to use PESTLE analysis. PESTLE stands for POLITICAL, ECONOMIC, SOCIAL, TECHNOLOGICAL, LEGAL & ENVIRONMENTAL

The Advantages & Disadvantages of PESTLE analysis

Advantages of PESTLE analysis

Disadvantages of PESTLE analysis

• Simple frame work

• Facilitates an understanding of the wider business environment

• Encourages the development of External & strategic thinking

• Can enable an organization to anticipate & costly future business threats and taken action to avoid or minimise their impact

• Can enable an...