Sorzal Distributors

Sorzal Distributors

Case Study

1) Mission Statement

We are a market authentic and quality jewelry, pottery and artifacts in the United States. Our mission is to be the reputation and world-known South American and African artifact for collectors and fanciers. We are act as an intermediate of transferring ancient culture and art to the world through tangible items. And for the reason to expand our market, we will emphasize on our target consumers interests, curiosity and self-satisfaction. 

2) Smythe feels that he faces “once in a life opportunity”. What information does he need to evaluate this opportunity? Has Smythe identified the best target market for Soral Distributors? Explain.

Accepting the contract would change the definition of Sorzal’s business by damaging their reputation. Sorzal’s differentiates themselves from the competitors by being a primary distributor of authentic artifacts, jewelry, and pottery. By accepting the contract they would lose their competitive edge in the market. This strategy does not help to compete on the market for a long time, and may increase the threat of substitution.

Sorzal should accept the contract if they do sufficient market research and can prove that the marketplace they are in is shifting towards replicas instead of authentic items. Sorzal should also accept if selling replicas would be profitable for them. Another reason to accept is if the potential $4 million in annual growth.

3) Elements of Microenvironment and Macro environment have helped to shape the business.

The most macro environment elements that shaped the business are: First, the Political-legal forces which allocate power and provide constraining and protecting laws and regulations. Political changes in Africa resulted in stricter legislation which prohibits “exportation of certain artifacts. Second, the Economic forces, as Sorzal expanded its product line to include items that were replicas of authentic artifacts...