Social Psychology

Social Psychology

The provided advertisement informs and promotes that it will create a person who

can cultivate good communication styles which in turn displays confidence. It may not be

innate but can be learnt and practised until it becomes second nature. Impression

Management(IM) which is developed by Erving Goffman (1959) has said that “ ….whether

an audience plays along with the performance. If the audience plays along, the person has

successfully projected a desired definition of situation”. It is all about a good communication

process that leaves a positive impression. By investing ourselves that is spending money for

this grooming, Global Success creates a person who can impress the others where they

form conclusion with regards to their appearance, language, body, mannerisms and physical

appearance. When being “on stage”, effective interpersonal communicators are able to

cultivate qualities of high emotional intelligence and manage communication apprehension.

Every person is examined or judged by another person with new encounters where

impressions are formed. The first impression is an essential impression which sets the tone for

positive relationship. In relation to the advertisement, it also interprets that most people can be

guided to adjust their behaviour to an extent they feel comfortable. Through this, many may

uncover their hidden potentials that might otherwise have remained undiscovered. In addition to

that, positive self-concept is attained when confidence is built within themselves. Our self-

esteem and self-concept influence the way we deliver messages and behave with other people.

Moreover, they also affect the way we feel about ourselves, and also the way we interpret

messages and our personal performance. Through the habitual ways in which we behave with

one another, we are able to identify our communication style, which enables others to...