Week 1 Case Study Analysis - Secc370

Week 1 Case Study Analysis

Week 1 Case Study Analysis

Devry University

1

Week 1 Case Study Analysis

Identify the e-marketplaces in this case One of the E-Marketplaces is raffles.com and introduces customers to the company and its services. This portal includes an online store for Raffles products. Another E-Marketplace is hospitalitybex.com, which is a hospitality and service website to offer solutions in streamlining the procurement process and enable hospitality and service organizations to reduce costs across the supply chain. List all the EC mechanisms used by Raffles and how they are used To maintain its image and contain costs, Raffles must address two types of issues—business-to-consumer and business-tobusiness. On the business-to-consumer side, Raffles maintains a diversified corporate portal (raffles.com), open to the public, that introduces customers to the company and its services. The portal includes information on the hotels, a reservation system, links to travelers’ resources, a CRM program, and an online store for Raffles products. On the business-to-business side, Raffles has interorganizational systems that enable efficient contacts with its suppliers. To do business with Raffles, each of the 5,000 potential vendors must log on to Raffles’ private marketplace. As for purchasing, Raffles conducts e-procurement using reverse auctions among qualified suppliers, in which sellers bid for sales contracts, and the lowest bidder wins. With the reverse auction, the number of suppliers is reduced and the quantity purchased from each increases, which leads to lower purchasing prices. For example, butter is now purchased from only two suppliers. Procurement negotiations now take place online. Buyer-seller relationships have been strengthened by the private, online marketplace.The e-marketplace also has a sell-side, allowing other hotels to buy Raffles-branded products, such as tiny shampoo bottles and bathrobes, from electronic catalogs. Even...