Something Good

Case 12-1

1. First, I research the tribal history in my region to establish a target. The next steps would include researching Native American businesses in the region, finding out what they purchase, and if I can be a source for their needs.

2. They could start by visiting the local Native American businesses and supporting them through media and functions.

Case 13-1

1. It might be useful to have a free standing store that isn’t located in a mall. To reach older targets they should build something around popular areas that draw in those consumers. I believe it would be wise if they have a special grand opening and offer new lines of the same brand at drastically reduced prices.

2. They want the younger consumers to see that they are popular and fun. It has to do with popularity, style, and status. I believe it is the only feature. If you look at many of the younger consumer lines of clothes you will conclude that they are almost identical in most respects.

Case 14-1

1. They explain the benefits, the side-effects that could occur, the different strengths, and they offer a toll-free number to educate consumers about the product.

2. Normally, with any drug we pay for potency. The price increases follow the strength increases. Sepracor has given the consumers different options depending on the severity of the sleep deprivation. In this case higher dose equals higher price. You get what you pay for.

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1. Form utility is created by a company’s production function when they convert raw materials, component parts, and other imputs. Time utility is created by making a good or service available when customers want to purchase it. Place utility is created by making a product available in a location convenient for customers. Ownership utility refers to an orderly transfer of goods and services from the seller to the buyer. Sea World

creates time utility by have a set hours of operation, place utility by having different locations, and the...