Homeworkz-Business Plan

Entrepreneurship-sample launch business plan

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Table Of Contents

1 Elevator Pitch 7

2 Industry 8

2.1 Industry Definition 8

2.2 Industry Potential 8

2.3 Key elements of the Industry: 9

3 Market 11

3.1 Market size and scope of opportunity 11

3.2 Market Segmentation by Employer type 12

4 Competitors 13

4.1 Competitor Analysis 13

4.2 Competitor Marketing Review 16

4.3 Key Competitor Risks 17

5 Product Offering 18

5.1 Customer Needs 18

5.2 Product Concept 20

5.3 Product Definition 21

5.4 Core Strategy 23

5.5 B2B and B2C 25

5.6 Strategic Resources 28

6 Sales & Marketing 29

6.1 Marketing Objectives 29

6.2 Communication Strategy 31

6.3 Sales Strategy and Activities 40

6.4 Initial Ergonomic Assessment 41

6.5 Subsequent Ergonomic Assessment 43

6.6 Furniture Rental 43

7 Intellectual Property 44

8 Operation & Distribution 44

8.1 Staff Employment 44

8.2 Staff Numbers 44

8.3 Staff Training 45

8.4 Ergonomic Assessment 45

8.5 Management of Staff 45

8.6 Credit Policy 45

8.7 Sales Staff 46

8.8 Furniture Partner 46

8.9 Technology Partner 46

8.10 Technology Training 47

8.11 Delivery of Furniture 47

8.12 Business Premises 48

9 Technology & Training 49

9.1 Technology Today 49

9.2 Technology potential tomorrow 50

9.3 Technology risk 51

9.4 homeworkz Required Technology Training 51

10 Financing 52

10.1 Sources of Funding: 52

10.2 Proposed Terms of Equity Funding 54

5 Year Projected Balance Sheet 57

11 Organisation and Management 60

11.1 Corporate structure 60

11.2 Ownership Model 60

11.3 Management team and model 61

11.4 Team Biography 61

12 Action Plan 63

12.1 Five Year Gantt Chart 63

homeworkz believes there now exists an opportunity to grow a real and viable business that offers an innovative product in the rapidly growing ‘Work from Home’ market. homeworkz intends to capitalize on current inefficiencies in...