Mkt 450 Week 1 Individual Assignment; International & Domestic Marketing Comparison Paper

International and Domestic Marketing Comparison Paper

MKT 450

9.5/10 Points

United States and Germany marketing strategies are different in many ways. Germany’s struggle politically and environmentally has a strong value to the people of Germany. The environmental concern among Germans started in the 1970’s while the United States green movement has just become popular within the last few years. The awareness of the green movement will set the stage for marketing power within the German borders.

According to the United States Department of State, “Germany has one of the world's highest levels of education, technological development, and economic productivity. Since the end of World War II, the number of youths entering universities has more than tripled, and the trade and technical schools of the Federal Republic of Germany (F.R.G.) are among the world's best” (United States Department of State, 2011. para 6). The demographics of Germany will drop by approximately five million in 40 years leaving a strain on the German economy.

United States domestic marketing is unique by creating an image to the consumers that entices these individuals into purchasing products that they may or may not need. Domestic marketing as well as international marketing adheres to the four P’s of marketing; product, price, placement, and price. Some individuals believe that the United States marketers do not perform as well has most European marketing teams. An “indication of how foreign marketers have woven societal responsibility into the fabric of their profession (and how Americans have not) is that European consumers generally know that the term export quality means superior to that produced for the home market. In Denmark, Tuborg beer, for example, has a long tradition of producing both a no-frill, less elaborately bottled and brewed domestic beer and a premium quality blue-chip packaged export beer” (Coulson, Mauser, Holloway, Lazer 1980. p. 97)....