Marketing Segmentation & Targeting Bluebell

Jason Hochstein

|Marketing Segmentation & Targeting |Your Product: Blue Bell Ice Cream |Competitor’s Product:Ben & Jerrey's Ice Cream |

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| |To know how to effectively market your product to|Ben and Jerry need to know the generation they are|

|What is a useful/applicable BASIS for |the generation that you want and to give them a |marketing to because it's different than their |

|segmentation and WHY? υ |price that the demographic will want to buy it |competitor Blue Bell. They also need to know the |

| |at. Geography plays a part with Blue Bell because|socioeconomic characteristics because they sell |

| |they don't sell in all the states but they still|their product at a higher price than their |

| |are the third biggest seller of ice cream |competitors so they need to know the price |

| | |sensitivity their customers have. |

| |Old generation – The generation that is focused |Younger generation – the generation that is |

| |on old school ideals and has a strong sense of |focused on flashy visuals, fun, hip, and modern |

|How would you describe a SPECIFIC |family and tradition. |style. |

|targeted SEGMENT? υ | | |

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