Swot of Qantas

SWOT ANALYSIS

SWOT |

Strength | 1. Strong Backing of Aus Govt

2. Monopoly in Australian Market3. One of the top and largest airlines operating in Australia4. Has been one of the oldest airline operators in the world5. It has nearly 20 international as well as domestic destinations6. Good brand building exercises through advertising and sponsorship  |

Weakness | 1. Too Much Concentration around Australasia

2. Issues among employees caused an issue |

Opportunity | 1. Australia Market has been so far less tapped. So it can ensure that no other airline can ever get a chance by gaining a major marketshare2. More international destinations specially in Asia3. Tie-ups with international airlines for a combined service offering to customers |

Threats | 1. Increasing fuel prices affects operations

2. Rising Labour Costs

2. Increasing Competition in Australina Market from new start ups and SE airlines |

strengths

• Along with its subsidiaries served destinies, a number of international flights include almost all the continents like Africa, Oceania, Asia, Europe and the Americas.

• Being the most oldest in age, Qantas airways is far ahead in experience, operational accountability, technology and services.

• For all classes including economy class, a luxurious entertainment system is provided along with in flight internet facility and with every seat having a LCD screen (Tayeh, 2006).

• Promising a comfortable journey, traveling by Qantas airlines is cost effective.

• A complete cabin system is provided with First class, business class, premium economy class and economy class categorization.

• A paramount commitment is assured through a proper customer charter including customer’s safety, in time departure and arrival, proper caretaking in case of any mishap and securing personal information of their customers (Smith, 2002).

• An environment friendly approach through group environment policy considering all contemporary issue regarding environment for...