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Marketing Environment

Crisp clothing supports some of the major factors and trends in the marketing environment, such as environmental sustainability, physical and mental health and fashionable representation.

Canada has made extreme progress towards improving the sustainability of its environment. The movement towards an eco friendly world has changed the population’s cultures and values towards sustainability. Not only has it become a country-wide effort, reaching every individual province, but a major trend in the marketing environment. B.C. alone has made conscious efforts to improve their sustainability. These eco-friendly values and beliefs represent a cultural factor influencing consumer buying decisions in B.C. The Crisp clothing performance polo reaches out to the many individuals who share the values and beliefs of improving their environment.

Supporting the environment is not the only major trend in B.C., health and fitness proves to be just as popular. This individual factor of the marketing environment is all about personal life-style. It has become a trend to be considered healthy and fit, and people have been putting more and more effort towards being physically active. Fitness has helped many individuals reach their ideal self-image and improve their self-esteem. Not only does fitness support a healthy body, but it also supports a healthy mind. Exercise is related to positive mental health and relieves symptoms of depression and anxiety. All the benefits supported by having a healthy lifestyle explain why it is such a popular phenomenon. The Crisp performance polo supports those who participate in health and fitness by providing them with a comfortable and breathable shirt to wear while being physically active.

Along with being environmentally conscious and physically active, many people support the world of fashion. It is a major trend seen in the marketing environment of British Columbia. People value the quality of their clothes and...