Assig

Introduction

 Apple is an American international corporation established in April 1976, by Steve Jobs, the CEO and Co-Founder. The assignment is about Apple Ipad mini 4 which will be launch in November 2, 2012 in nearly all of Apple’s markets and in worldwide market in January 2013.

Mission “ to bring the best technical experience to students, educators, professionals and consumers around the world through its software, internet and hardware providing”.

 The Apple I pad mini 4 targets consumers who want entertainment, store information and to communicate. The main targets segments are students, professionals and entrepreneurs.

Features of Apple I pad mini 4

* OS - iOS(6.1,6)

* Dimensions 9.50*7.31*0.37 inches

* Weight 23.35oz

* IPS LCD

* Touch screen Capacitive ,multi-touch, face detection

* Internet , wifi ,face book, you tube, A-GPS

* Email :-IMAP ,POP3,SMTP ,Microsoft exchange

* Camera 5 megapixels

* Unlimited contacts entries

* Capacity : 16GB , 32 GB, or 64 GB flash drive

New category

* Both for professionals and entertainment users

* Multi touch display with IPS technology

* Mobile computing Device

Distribution channels

* Apple online Store

* Apple Retail stores

* Direct Sales force

* Premium Reseller Stores

* Authorized Resellers

* Third –party Cellular Network Carriers (Vodafone, Orange, O2, Tesco mobile and so on.)

SITUATION ANALYSIS

Micro economy

* PESTLE Analysis –

Political and legal

* Supplier code of conduct must be endorsed and according to domestic laws.

* Environment and import polices worldwide could affect sales in developing counties(e.g BRIC)

* Customers dispute with other manufactures / competitors.

Economical

* Recession/economic crisis affect customers buying capability.

* Import/export tax and currencies fluctuation can affect.

* Customers are price –sensitive

* High expectation due to promotion of...