Sample Business Plan

XYZ Paint & Flooring

2002 Business Plan

Table of Contents

1.0 Executive Summary 1.1 Objectives 1.2 Mission 1.3 Keys to Success 2.0 Company Summary 2.1 Company Ownership 2.2 Company History 2.3 Company Locations and Facilities 3.0 Products 3.1 Product Description 3.2 Competitive Comparison 3.3 Sales Literature 3.4 Sourcing 3.5 Technology 3.6 Service and Support 3.7 Future Products 4.0 Market Analysis Summary 4.1 Market Segmentation 4.2 Target Market Segment Strategy 4.2.1 Market Needs 4.2.2 Market Trends 4.2.3 Market Growth 4.3 Industry Analysis 4.3.1 Industry Participants 4.3.2 Distribution Patterns 4.3.3 Competition and Buying Patterns 4.3.4 Main Competitors 5.0 Strategy and Implementation Summary 5.1 Strategy Pyramids 5.2 Value Proposition 5.3 Competitive Edge 5.4 Marketing Strategy 5.4.1 Positioning Statement 5.4.2 Pricing Strategy 5.4.3 Promotion Strategy 5.5 Sales Strategy 5.5.1 Sales Forecast 6.1 Organizational Structure 6.2 Management Team 6.3 Management Team Gaps 7.0 Financial Plan 7.1 Important Assumptions 7.3 Break-even Analysis 7.4 Projected Profit and Loss 7.5 Projected Cash Flow 7.6 Projected Balance Sheet

1.0 Executive Summary

By focusing on its strengths, its key customers, and the underlying values they need, XYZ Paint & Flooring will increase sales to more than $541 thousand in three years, while also improving the gross margin on sales and cash management and working capital. This business plan leads the way. It renews our vision and strategic focus: adding value to our target market segments, the paint contractor and home owner, in our local market. It also provides the step-by-step plan for improving our sales, gross margin, and profitability. This plan includes this summary, and chapters on the company, products and services, market focus, action plans and forecasts, management team, and financial plan.

1.1 Objectives

1. Sales increasing to more than $541 thousand by the third year. 2. Continue gross margin at a minimum of 35%,...