Advanced Advertising for Iptv Services

Advanced Advertising for IPTV Services

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Advanced Advertising for IPTV Services

Description: This report discusses how IPTV Service Providers should deploy Advanced Advertising strategies that can add significant new sources of revenue and significantly differentiate IPTV services from cable and satellite services. This report discusses the Advanced Advertising strategies of the U. S. cable companies and then discusses in detail how the IPTV service providers can take advantage of their inherent technical and business advantages to establish success for Advanced Advertising strategies. Advanced Advertising services are part of the third phase of an IPTV deployment program. These three phases consist of: - Phase 1: Technology - Deploy the IPTV technologies and get the IPTV service into a scalable and operational state. - Phase 2: Content and Marketing - Gather a compelling set of content, create packages and marketing programs that attract subscribers. - Phase 3: Applications and Advanced Advertising - After a crititical mass of subscribers is achieved, then applications and Advanced Advertising services will be introduced. This transition is important and will significantly change the revenue sources for IPTV services. In Phase 1 and Phase 2, 100 percent of all IPTV revenue will come from the subscribers. As the IPTV service providers move into Phase 3, they will start to move toward a situation where 50 percent of their revenue will be generated from subscriber revenue and 50 percent from advertising. This will clearly improve the business case for IPTV services. The opportunity for IPTV Advanced Advertising strategies is being helped by the challenges that the advertising industry is facing today that have been created by the introduction of new technologies. The DVR is the most obvious challenge that has arisen in the last few years since TiVo introduced the first DVR device...