Submitted by: Submitted by flgerbera
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Words: 1424
Pages: 6
Category: Other Topics
Date Submitted: 03/31/2013 05:17 AM
4
1.
Describe the problem or case question you want the reader to solve.
In a detective story, the crime happens right at the beginning and the detective
has to put together the information to solve it for the rest of the story. In a case,
you can start by raising a question. You can, for example, quote someone you
interviewed. For example, suppose you interviewed a tourist official and she
told you she thought more people should be interested in visiting, and she
can’t understand why they don’t come. Then you could write something like
this,
The historic town of XX is located in the mountains of country X. The
town tourism supervisor, Mrs. Joan Smith, said that she thought "many
more people should visit here, but they just don’t come. I don’t know why
– maybe we don't have the right kinds of places for them to eat or sleep
and it's too far to travel in one day from the nearest big city."
The case writers wondered what would have to happen in order to make
the town more attractive to tourists..
Because you are the authors, you and your fellow students, can write questions
like this and set the stage for the rest of your case story. What your introduction
does is give clues to the reader about what they should be thinking about.
Once you have told the reader what one person associated with the tourist area
thinks the problem is --
how to make the place more attractive --
you can give
them the information they need to come to their own conclusions
2.
Organize the sections of the case.
You will probably need to organize your
information under topics like the following:
a.
Introduction
to the problem
b.
Background on the place
-- where is it, how big, what climate, etc. -- this
part should be a brief, overall description. Think about having 2 pages of
written material, photos, or even a video, so that your readers can really
get a feel for what the place. looks like. Summarize the main features of
the place. What makes it special?...