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Volume 4, Article 10 November 2000
PARADIGM SHIFTS—E-BUSINESS AND BUSINESS / SYSTEMS INTEGRATION
M. Lynne Markus City University of Hong Kong and Claremont Graduate University islynne@cityu.edu.hk
TUTORIAL
PARADIGM SHIFTS—E-BUSINESS AND BUSINESS / SYSTEMS INTEGRATION
M. Lynne Markus City University of Hong Kong and Claremont Graduate University islynne@cityu.edu.hk
ABSTRACT
The last decade or so spawned a host of business and technology innovations. On the business side, we saw business process reengineering, the management philosophies of customer relationship management and supply chain
management, virtual organizations, electronic commerce, and business-tobusiness trading exchanges. On the technology side, we saw client-server computing, enterprise resource planning systems, the widespread adoption of Internet protocols, intranets and enterprise information portals, software package support for customer relationship management, supply chain management and other activities related to electronic business, and applications service providers.
This tutorial puts put these business and technology innovations into historical context and relates them to one another through the unifying concepts of business integration and systems integration. One theme of the tutorial is the incomplete linkage between business integration and systems integration. Another is the imperfect relationship between the management philosophies of customer relationship management, supply chain management and electronic
Communications of AIS Volume 4 Number 10 Paradigm Shifts – E-Business and Business/Systems Integration by M. Lynne Markus
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business more broadly and the information technologies that provide applications support for these management philosophies. Keywords: e-commerce, systems integration, business integration, business process reengineering, ERP systems, data warehousing, customer relationship management, supply chain management
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