Tigers Spring Training Game

The main field at the spring training home of the Tigers can accommodate more than 10,000 fans. During the game and throughout the stadium, there were countless sponsorships present for all the fans to hear and see. The three to be analyzed, however, are Hooters, Publix, and Watson Clinic.

Hooters, a restaurant known for their wings, cold beer, and attractive servers, were very present at the Lakeland Tigers game. Hooters set up a decorated tiki bar on the hill of left field and sold assorted alcohol, including beer and fruity drinks. Hooters target audience is men 18 years and up, which means that their target audience is definitely present at a Spring Training Tigers game. When a person thinks of a baseball fan, it is a male who loves sports, beer, and women, which means that the male would most likely like the atmosphere at Hooters. Hooters has many televisions for watching sports and a bar, so any male sport fan would be content there. The time and space are a good fit as well for Hooters and a Tigers Spring Training game, for Hooters opens at 11:00 AM until 1:00AM. For day games at Joker Marchant Stadium, a fan is available to go to Hooters for dinner after the game. The geographical location is ideal for a customer as well, because there are two Hooters located right in Lakeland, Florida, as well as hundreds scattered around the United States and countless in Florida. The nature of property is a fit because there are lots of men at the game who clearly love sports, beer, and women, and Hooters centers around sports, beer, and women. Hooters “pain” is they are lacking people coming in after the Tigers game, and they want to fix this by promoting their restaurant at the game; by building awareness at the game. I believe that this sponsorship was very effective for Hooters and helped to fix their “pain,” because they hit all the criteria and the tiki stand definitely caught fans’ attention.

Another sponsorship present was Publix, a Super Market...